About Us

elliptIQ's flagship product, Neighborware® was initially conceived by McRae Communications, a marketing firm with more than a decade of experience serving the residential development industry. As such, Neighborware speaks to the key intellectual and emotional drivers behind the choice of a new home and neighborhood:

  • Desire to connect with others
  • Sense of Place or Exclusivity
  • Convenience or Location
  • Sense of Security


Neighborware provides meaningful social connectivity and a powerful community differentiator. A community with Neighborware simply lives differently.

The initial version was launched in 1998 at a large - scale planned community in Atlanta. A technology leader, the developers understood the value of an intranet like Neighborware in creating social connectivity for its residents. The added benefit was the tremendous amount of positive exposure and press, which increased buyer interest and prospect traffic as well as community perceived value.

In 2000, elliptIQ, Inc. was founded as an entity separate from McRae, in order to provide dedicated development, marketing and support services to Neighborware and Neighborware clients.

elliptIQ's founder and key leadership are veterans of the real estate industry, making elliptIQ uniquely qualified to assist your community due to the keen understanding of the dynamics of residential communities. Teaming with innovative thinkers and noted developers in the technology field, Neighborware is continually enhanced with leading-edge features that will keep your community at the forefront of connectivity now and in the future.

The needs of the people we serve, you and your residents, drive product development, not the technology.